Day: September 4, 2021

  • The Aftermath Of Workplace Conflicts

    The Aftermath Of Workplace Conflicts

    Only is we could see conflicts dissolve as quickly as they do in movies. In the real world, conflicts and dispute resolution gets a little complicated.  Feelings take time to tame, considerations happen a lot slower, actualization does not take place for months. Since emotions can be a fickle thing, we have laws and rules to decide the course of action and speed things up. In places like construction workplaces, we often let the final say of an Adjudication Decision take the course of action. But how about the rest of the workplace conflicts? How do they happen and what’s their aftermath? 

    It is unlikely that there is an adjudicator as an investigator for each and every workplace conflict. Without a mediator in place, the consequences of a workplace dispute can have so many consequences on the business. 

    Every year hundreds of businesses suffer in thousands because of their workplace conflicts. These workplace conflicts could be a disagreement between the employees, a dispute or raft between the agreed partners of the business, changing, poor communication between the parties, a personal anecdote getting in the way of work or sometimes even the dissatisfied customers become a source of conflict. When the upper management is tensing up because of losing customers, the employees often take the brunt of it. The distressing environment does nothing but increases the friction within the team and the blame game just intensifies. A lot of these conflicts simply boil down to poor management, miscommunication, and the lack of proper conflict resolution skills among employees. 

    Adjudication Decision

    One of the most evident impacts of workplace conflict is seen in the lowered productivity of the workplace. When employees are dissatisfied, angry, and feeling like a mess, it is bound to take a hit on the amount of work they do and the quality of the work they produce. The work performance decreases as sniping against one another in the team become the nom. People are also more likely to turn up to work late, take off days often and fail to deliver their projects on time if they are feeling dejected at the company. 

    Another aftermath of the workplace conflict is also the loss in revenue. As someone at the management level, we may not see the fights that are happening in the conference room below your office. But you can see the number decreasing, the number of sales taking a drastic hit, and the reports of bad news piling up. As managers, it is our responsibility to quickly take actions to resolve conflicts otherwise we are looking at high turnover rates within the company and a line of unsatisfied customers. The damage is also not only internal but also affects your external image. No amount of PR and crisis management can hide a conflict that has blown out of proportion within the company. When your brand image is associated with bad employees or lacks good management the trust people hold in your brand decreases and hence the sales. 

    For the sake of improving employee work satisfaction, turn up productivity, develop new inventions and increase revenue, companies need to learn how to implement workplace conflict resolution strategies. 

  • The Importance of Enterprise Branding

    The Importance of Enterprise Branding

    With the intensification of market competition, enterprises which only rely on product quality and service competition can no longer have complete advantages in the market. Brand image is the most valuable intangible assets and management resources of enterprises, and also a magic weapon for enterprises to win and gain profits in the fierce competition. Therefore, branding Malaysia becomes very important in the planning of enterprise development.

    branding Malaysia

    What is the importance of branding?

    First of all, a good brand can make enterprises stand out from the competition and gain resource advantages. When there is a lot of choice among similar products, a good brand can reduce consumers’ purchasing decisions and provide identity. For example, when consumers need to buy products that match their status level, the brand level can provide support for the target audience in making decisions. At the same time, it can also occupy a good market resource advantage, because after the brand effect formed by the brand image becomes more influential, all aspects of production can be well supported, including the supply of raw materials, sales support and financial convenience, and can provide a good brand protection effect.

    Secondly, the purpose of enterprise branding is to shape the unique characteristics or distinctive brand appeal of its own enterprise brand and solve some special interest value points of consumer groups. Since then, the enterprise has been separated from the market price competition. Through repeated brand marketing and the dissemination of core ideas and values, the product gradually has brand influence and brand value, and the enterprise has the strength of product premium. Products integrated with corporate philosophy and brand effect have higher prices in the market, because products of enterprises with good brand image are more likely to win the trust of consumers and stimulate their potential purchase desire. Thus, it occupies a larger market share.

    In addition, a good brand can enhance the overall image of the enterprise. Corporate image refers to people’s overall impression of the enterprise established through various signs of the enterprise, which is the core of the construction of corporate culture. Corporate image is an external manifestation of corporate spirit culture. It is the general impression felt by the public in the process of contact with enterprises. It will not only improve the personal status of business owners, but also bring substantial benefits. It can also increase the opportunities for cooperation between enterprises in the same or different industries, such as cross-selling, joint promotion and so on.

    If an enterprise wants to be in a dominant position in the long-term market competition, branding is the only way for long-term development. Enterprise branding needs to start from the enterprise brand creation, and through many years and as always adhere to their own enterprise brand unique brand core ideology and values. Enterprise branding needs to adhere to the continuous research and development and production of high-quality products, and constantly improve the brand products before sale, sale, after-sales service management system. In this way, it can establish a brand that is satisfied in the deep heart of consumers.