What exactly is SEO?
SEO is an abbreviation for “search engine optimisation.” It is the technique of boosting the amount and quality of website traffic and brand exposure via non-paid, also known as “organic” search engine results.
Despite the abbreviation, SEO is as much about people as search engines. It’s about figuring out what people are looking for online, what answers they’re looking for, what language they’re using, and what kind of information they want to consume. Knowing the answers to these questions will enable you to connect with individuals looking for the solutions you provide online.
Knowing your audience’s goal is one side of the SEO coin; the other is presenting it in a form that search engine crawlers can locate and comprehend.
What exactly does the term mean?
If you have any questions about any of the terminology in this chapter, be sure to consult our SEO glossary.
The fundamentals of search engines
Search engines are automated response machines. They sift through billions of pieces of material and consider hundreds of variables to decide which content is most likely to answer your question.
All of this is accomplished by search engines discovering and cataloguing all available content on the Internet (web pages, PDFs, images, videos, and so on) through a process known as “crawling and indexing,” and then ordering it based on how well it matches the query in a process known as “ranking.” In the next chapter, we’ll go into crawling, indexing, and ranking in further depth.
What are the “organic” search results?
As previously said, organic search results are obtained via efficient SEO rather than those purchased, not advertising. The adverts were plainly labelled as such, and the remaining results often took the form of “10 blue links” displayed below them. But, given how search has evolved, how can we now identify organic results?
Today, search engine results in pages, also known as “SERPs”, include more advertising and more dynamic organic results formats, also known as “SERP features”, than ever before. SERP features include highlighted snippets (or answer boxes), People Also Ask boxes, picture carousels, and so forth. New SERP features continue to develop, mainly as a result of what consumers are looking for
It’s crucial to understand that search engines generate money by selling advertisements. Their objective is to better answer searchers’ queries (inside SERPs), keep searchers coming back, and keep them on the SERPs for a more extended period.
Some Google SERP elements are organic and may be altered by SEO. These include highlighted snippets (an organic result that is promoted and presents an answer within a box) and related queries (a.k.a. “People Also Ask” boxes).
It’s worth noting that many other search elements, even if they aren’t sponsored advertisements, aren’t often controlled by SEO. These features often use private data sources like Wikipedia, WebMD, and IMDb. Republic SEO marketing Malaysia offers excellent SEO services for your company’s needs.
