People are constantly on their phones now. The whole world relies on mobile phones to communicate. It is inevitable that mobile apps would be developed for the sake of our conveniences. A mobile app is an extension of a business’s website. Every business must have a website, that we can access from all devices. However, if a website is not optimized for the phone, then the functions would be limited and the visual would be displeasing. The website would probably be less responsive on the phone because it is not optimized for the phone. Even if it is optimized, the current generation lives in a very fast-paced life so everything must keep up with this pace and if your website does not keep up with the pace, people would simply abandon your website. Thus, a mobile app is something necessary for the improvement of your business and to expand your business to its greatest potential. In this article, here is a list of three benefits of having a mobile app for your business.
1 – Mobile apps are faster
Mobile apps are much faster than mobile optimized website. It is claimed to be 1.5 times faster and it would use less time to browse through the app which would save lots of time for people. Applications store their data locally, which means they store their data in your phone. When you access the app, there is no need for the app to retrieve the data from a third party which means that the data retrieval can happen in a blink of an eye. This is opposite of Mobi-sites, where data is retrieved from a third party, the web servers and depending on the network speed and sizes of the packets, it can take from few seconds to few minutes. Additionally, mobile app runs on frameworks and compared to mobile websites that uses JavaScript, it can be five times faster.
2 – Customized contents
Through mobile app, your user can personalize the app to their preference. They can define the app by changing the settings right from the beginning so that their experience from then onwards would be catered to their setting and liking. Apps can also observe their activities on the app and create customized advertisements and recommendations that would suit the user. The behavior of the customer while using the app can be use by the app to further customize the experience of the user. Even their location can be used to determine the customized contents. For example, a person using the mobile app “Youtube” would have different advertisement when they are in Malaysia and when they are in Korea and they probably prefer to set a reminder to get off the application after 2 hours. They can set that in their settings without disrupting other settings they have set. This is one of the many examples, how an app can customize to your preference. It would create a special connection between the user and the app.
3 – Using other features
It is possible that an application would ask for your permission to allow it to use your camera or to have access to your gallery. This is how an app uses other devices features that would help make the app run smoother. For example, an app would probably use your camera to scan QR codes or NFC to make payments at a restaurant. Some other apps may use your location to either customize your contents or to provide navigation to your desired destination. There are also apps that uses fingerprint scan to give more privacy to certain things like your passwords and such. It can be use for countless different purposes.
Mobile applications are widely used nowadays because it is easier and faster. People simply have to download it and it is ready to be used. Even in Malaysia, mobile application developers are in high demand nowadays and this is because people are preferring online now. It is simply because it is more convenient. Learn something new by click here.
